Loads from YouTube only after you press playClassic Firearms rebrand: new website, new logo and company history
Key points: Classic Firearms rebrand new
- Classic Firearms is launching a redesigned website with a new flow meant to be easier to use.
- A new Classic Firearms logo is coming to hats, shirts, koozies, gun bags and other merchandise.
- The company started in the late 1980s with mail-order paper catalogs of surplus guns, photographed on 35mm film, and order forms returned by post.
- A 1993 catalog lists an unissued SKS rifle for $74.99; the business took no email orders as late as 2006 and got its first basic website around 2008.
- Ben sold the company to Rick Jones in 2011 and stayed on; the new ownership added a shopping cart, a social media team and a video team.
- The product line grew from mostly surplus to nearly the full firearms, accessories and ammunition market.
- The rebrand is framed as a return to the company's founding values: customer service first and the golden rule.
About this First Look video
Classic Firearms rebrand announcement: founder Ben walks through the company's history, from late-80s mail-order surplus catalogs and a $50 website to the 2011 sale to Rick Jones, then introduces a new website, a new logo and merchandise, and a renewed commitment to customer service.
Transcript: Classic Firearms rebrand
Read the excerpt
All right, folks. We're out at the range here to do a little test firing. This is Ben with Classic Firearms. Good to be back with you again. This is Ben with Classic Firearms. Hey everybody, Ben with Classic Firearms here. >> Hey everybody, Ben with Classic Firearms here. They've dressed me up and trotted me out here today to tell you about a new promotional we're doing. Hey everybody, Ben with Classic Firearms here. […]
Full transcript on file — indexed for site search.